diff --git a/cmd/aa-log/main.go b/cmd/aa-log/main.go
index 1d91bc59..7536f9c5 100644
--- a/cmd/aa-log/main.go
+++ b/cmd/aa-log/main.go
@@ -40,7 +40,10 @@ type AppArmorLog map[string]string
 // AppArmorLogs describes all apparmor log entries
 type AppArmorLogs []AppArmorLog
 
-var quoted bool
+var (
+	quoted bool
+	isHexa = regexp.MustCompile("^[0-9A-Fa-f]+$")
+)
 
 func splitQuoted(r rune) bool {
 	if r == '"' {
@@ -56,6 +59,14 @@ func toQuote(str string) string {
 	return str
 }
 
+func decodeHex(str string) string {
+	if isHexa.MatchString(str) {
+		bs, _ := hex.DecodeString(str)
+		return string(bs)
+	}
+	return str
+}
+
 func removeDuplicateLog(logs []string) []string {
 	list := []string{}
 	keys := map[string]interface{}{"": true}
@@ -113,6 +124,10 @@ func NewApparmorLogs(file *os.File, profile string) AppArmorLogs {
 				aa[kv[0]] = strings.Trim(kv[1], `"`)
 			}
 		}
+		aa["profile"] = decodeHex(aa["profile"])
+		if name, ok := aa["name"]; ok {
+			aa["name"] = decodeHex(name)
+		}
 		aaLogs = append(aaLogs, aa)
 	}